Helping clients

Legal marketing is a marathon, not a sprint. Working as a senior leader in business development, I struggled with resourcing constraints and compromised on projects.

Keeping a fully staffed team is a challenge, especially when a practice is in growth mode or going through a change in leadership. I found myself having to make hard choices.

My nice-to-have goals and proactive projects would have to take a back seat when a BD role was in transition, or when the team was stretched due to the daily demands of the business. Hiring more team members was not always practical, and the ramp up period for new hires meant a significant efficiency lag.

I needed seasoned support, and fast.